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9701 Atlantic Avenue
Wildwood Crest, NJ 08260
(609) 729-6600

Welcome to Hotel Icona Diamond Beach, the area’s newest, premier beachfront hotel in New Jersey. Located on the white sands of Diamond Beach, tucked between Wildwood Crest and historic Cape May, Hotel Icona offers a casual elegance, wrapped up in a comfortable, contemporary design package.

We invite you to come witness the rebirth of an iconic landmark! It’s more than a face lift – Hotel Icona has undergone a total renovation and re-branding. Formerly the Pier 6600 Hotel, our goal was not to rewrite history, but to pay tribute to our guests’ memories with modern upgrades and finishes.

Bask in the sun and take in the splendor of the ocean at our private beach club. Lounge on our oceanfront sundeck overlooking the Atlantic Ocean. Take a dip in our private heated pool. Grab a refreshing drink at our beach bar. If you prefer the cool comfort of of the indoors, our stunning suites, designed to bring the outside inside, allow guests to truly escape.

Hotel Icona provides the comfort of condo rental or beach house vacation, with the luxury of a full service hotel. Full kitchenettes are part of every suite with daily housekeeping, separate areas for sleeping and living, and amenities galore. Don’t want to cook tonight? Visit our in-house restaurant, Coastal Blue, where you can dine indoors or out, or even in the comfort of your room.